Are you a true blue loyal type?
I had a conversation earlier this week in which the concept of brand loyalty came up. Okay, my friend mentioned that she would always and forever use a particular brand and I laughed. I know, that was rude of me. Brand loyalty strikes me as somewhat old fashioned and frankly a little odd.
When I shop I look at quality, price, availability of technical support, compatibility with other items I own, costs of maintenance, ease of exchange if things don't work out. Can the product me customized to my preferences? Is the same thing available in a generic? The brand hasn't ever been much of a selling point. I'm not a good target for designer products, I don't care about labels.
The only brand I can think of that I've been loyal too has been diet coke. Only recently I've developed an intolerance for nutrasweet/aspartame. I know, some of you have been saying for years that nutrasweet came from Satan, but I've hung in there. Then I started devloping symptoms that couldn't be explained. Pain in my joints - a lot of pain in ALL my joints. Even my toes hurt. The doctor didn't know what it was, it went way beyond the arthritis pain I've dealt with for years. Unlike arthritis, there was no inflamation, just pain. When it was all said and done, I have no tolerance for nutrasweet. The stuff is aparently broken down by some people into the same poison that makes fire ants - firey. I am one of those statistical few.
So I quit drinking diet coke, adding nutrasweet to my tea, and eating low calorie yogurt. (There really weren't many sources of nutrasweet in my diet, so it was fairly easy to identify and eliminate.) Within 36 hours of the time I had my last diet coke, my joints were clear of pain. Is this starting to sound like an infomercial? I'm just amazed at how quickly the pain disappeared.
So what does that have to do with brand loyalty? I notice that since I'm avoiding nutrasweet products I'm finding a lot more stuff on the shelves to choose from. I'm sampling herbal teas (some of which I sweeten with a drop or two of honey.) I'm appreciating my filter more as I drink more plain old water. I've had fruit juice with my bagel, and I'm enjoying an occasional ginger ale. I had forgotten how much I like ginger ale. Is it really less sweet than other pop? Or does it just taste that way? The other day, I thought I really must have caffeine, and I bought regular coke. I was up half the night, so I'm back to my decaff state.
I have a little more loyalty to stores than to products. I shop Walmart and Target because of the relatively low prices, but I don't shop there exclusively. I shop Barnes and Noble online because I live out in the country where the nearest bookstore is an hour away. From my desk, I can find the books I want online, and Barnes and Noble will ship them to me free of shipping and handling. I compare their prices to other online options - half.com, Amazon, buybooks.com, and others. I can usually get popular books through half.com for pennies on the dollar so that's been a good option, but for new books, it's hard for me to find a better price than I can get through Barnes and Noble.
How about you? Are you loyal to a brand? If you are, what kind of product is it? Are you more or less loyal to a brand than you were five or ten years ago?
Wormy has a blog today about good, evil, necessity, causality, and perception. And I'd recommend it even if he weren't my favorite brother.
Recent Comments